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  1. fuzzy news

Introducing a New Fuzzy Brand Campaign and Website: Love Letters to Pets and Pet Parents

Posted by Fuzzy Pet Health on June 13, 2022

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If you have a pet, you know they’re more than a companion – they’re stand-in therapists, work-from-home buddies, personal trainers and more. They give us more than we could ever imagine, and we want to give them everything they deserve. Fuzzy is committed to providing everything for the pets who are everything to you. 

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This summer, we’re celebrating pet parenthood with a brand campaign that highlights the magical and the messy relationships between pets and pet parents. Our newly redesigned website makes finding what you need that much easier, from 24/7 access to veterinary care to our expert-recommended products, and more!

Together with Circus Maximus on the new brand campaign, and in partnership with The Stable on the website work, we’ve created a new look and feel for the Fuzzy brand that emulates a love letter to pets and pet parenting.

In our first-ever TV ad spot, viewers will see the real moments shared between pets and their parents. The ad spot and our new website demonstrate how Fuzzy helps pet parents keep that love and care alive 24/7 with access to EVERYTHING a pet needs. 

From the very beginning, Fuzzy has set out to be an all-around support hub for both new and experienced pet parents alike, showing them how they could proactively access care for their pets at an affordable price. In fact, our Fuzzy team saw tremendous growth in 2021 with a 447% increase in revenue across the e-commerce platform, as well as 533% growth in telehealth consults. The Fuzzy team is fueled by the love and care that pet parents provide to their pets every single day. Our company will continue to provide everything for pets, because pets ARE EVERYTHING. 

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We’re incredibly proud to be a company that prioritizes diversity and inclusion, and keep it as a priority in everything we do, including with this campaign. For this production, we employed a woman-owned and operated production company, a Latina director, a woman line producer, and an LGBTQ+ owned and operated visual effects house. On the agency side, this campaign was art directed by a woman, produced by a black woman, post produced by a black LGBTQ+ man, and executive produced by a military veteran. Pet parenthood is for everyone and our mission is to reflect that in everything we do. 

For more information on Fuzzy services and offerings, explore our entire new website at Fuzzy.com!

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